Say you’ve established a small business and have an official website. You know the ins and outs of managing a business, recognize what you wish to accomplish, know what you’re selling, and have developed a business plan to help in reaching your business goals through the website you’re built. In fact, you’ve already collected some sales and gathered a following. You know the value of having customers, which are the determining factors if your business will succeed or fail. The more customers you have, the more successful you are and the more profits you gain. But in this modern age, how do you maintain a strong customer base? Through your website, of course. Having an interesting, clearly defined, user-friendly website can attract customers and drive traffic to your business. In turn, you’ll get to generate more leads and boost your brand supporters.
In this tech-savvy age, it’s the time to use online marketing wherein you can produce more leads and sales to your small business that reach a wider audience. Dabbling in this marketing strategy costs far less than traditional “in your face” marketing methods.
You go on line and view that some sites look dull and unappealing, even if it has interesting content. End users usually skip these sites they find lackluster. If your website isn’t properly marketed to your target audience, or if it appears draggy or uninspiring, it will just disappear into Internet oblivion. This means that your website will rank poorly among search engines where people wouldn’t know about your brand’s existence. A great-looking website wouldn’t matter if it also lacks traffic.
So how do you fashion an ideal site to be sought after by customers? For starters, all you would ever need is quality content. You may also need your site to be optimized so that search engines can simply index your information where people can also easily find you.
Search engines bask in fresh content served in daily doses. Great content is also the driving factor for promoting your brand presence and products on social media. You can write articles, e-books and blog posts, create paid advertising, or form podcasts, videos, and presentations.
After building your website comprising of fresh, high-quality content, you need to ensure that your efforts will deliver potential customers. You want anyone who finds you to make actual purchases from you.
Interesting product descriptions and compelling call-to-action phrases can be very persuasive in making buyers out of visitors. You can also attempt to provide something meaningful to them at no cost. Customers enjoy freebies especially when it’s pertinent to their interests.
If you have just discovered that your existing website lacks any of the aforementioned qualities, you may consider redesigning your page. It may take time, but it’s return on investment (ROI) if properly done. If you have the web design skills, then go for it. Otherwise, you may employ the services of a web designer or web developer to build your website from scratch.
Finally, using a great-looking website with piping-hot content can be an excellent tool to not only make profits, but to also forge customer relationships. Of course your products and services speak for themselves, but an ideally-designed website that targets your customer base is the extra icing on the cake.
Having a website is crucial for small business owners looking to kick-start their online careers. A website should not only be professional-looking, it should also be interesting to engage readers (as potential customers).
Don’t have coding know-how? Employing the services of a web designer is a good investment. In the process of creating your business website, arrange that all links are working. Include pertinent information on your products and services page. Your “About me” page should contain well-written and interesting nuggets about you and your business. Provide a “Contact us” page that includes your phone number, business address, email address, or better yet, a contact form, so that your potential customers know how to reach you to avail your services.
A website isn’t enough. You have to work on getting an audience for your products and services. Why not form a blog? There are many free blogging platforms that you could use. You may also opt to have a “Blog” page on your website. Update your content, preferably two to three times a week, with solutions and interesting facts about how your business can be able to help people.
To have more interesting content, try incorporating images or producing podcasts and videos that answer your customers’ questions. Quality content is key to optimizing readership and getting your business out there.
Establish social connections
Okay, you have a website and a blog. But how do you grow organic traffic to your website and blog? This is where you need to establish social connections by applying a social media strategy.
See where your target customers often hang out online. Top social media sites for business include Facebook, Twitter and LinkedIn. In order to form real connections, you have to gain trust from your audience. Skip the generic written fluff; promote content that particularly addresses your target customers’ needs. You can also share other people’s posts, and see if they reciprocate by promoting yours. Use social media to respond to quickly customers’ questions and boost your online reputation as a wholesome business.
Create email lists
A mailing list is a way for Internet users to periodically keep up with resources and topics they’re engaged in. To build a mailing list, you can produce Ebooks or resource guides from your content in exchange for a customer’s email address. Don’t scrimp on your offer; provide the best stuff. If you furnish your subscribers well with a foretaste on what your products and services are all about, you will get to establish a loyal following and keep them interested about your online business.
Know if you’re getting traffic
It’s important to keep up with your traffic numbers to see what your target audience likes. You can use Google Analytics that provides detailed stats to help you determine your website’s traffic. While you can draw tons of traffic from your social media sites and website, if your readers come and quickly leave, you’re wasting your efforts.
Take time to evaluate your monthly Google Analytics and use that information to improve your site and content. From this, you can figure out what your readers really want.
In the throes of newly setup businesses, home business startups are rising with the desirable aspiration to make profits, as well as improve the quality of living among community folks.
Home businesses are practical endeavors that legitimately supply a service or product to the masses that are primarily managed from home.
The kind of business can be anything that area zoning laws would permit, which should be one of the initial elements to consider to see if it’s lawful to operate a business from home. Presuming that it’s allowed by the law, businesses that could be called home business would most likely mean low impact businesses such as accounting and tax, gardening and flower shops, hair salons, insurance brokers, legal counsel, and such. A trucking company or any large vehicle business venture would probably not work well in a neighborhood.
Many home business entrepreneurs run online businesses from home. Marketing products online has become real profitable opportunities. Companies such as Amazon, Craigslist, and eBay have allowed people the chance to sell their products or services online.
A virtual office setup or virtual outsourcing is another profession that can be operated from a home setting. This includes having a remote virtual assistant, secretary via telecommute, documents production, fax and answering services. There is great demand for this service as accountants, lawyers, insurance agents, and the like can benefit from such services.
In order to become successful in running a home business, you would also need sufficient funds to pay for all the needed expenses. Now, where to get those funds if you’re cash-strapped at the moment? Did you know there are federal grants available for businesses like yours? The U.S. Small Business Administration (SBA) has a myriad of programs designed to help small business owners. From business grants for women to business certification programs for veterans, the funding possibilities are just a click away. If you think you’re eligible, you need to go the SBA’s official site to download or fill out the application form.
You will need the funds to hire the right people, get your inventory going, and market your products and services through various media and channels.
In addition to obtaining the necessary funding, you must also have organizational ability. Distractions arise if other family or household members don’t appreciate the need to separate domestic duties from business operations. This causes major problems, which may result in sinking business ships. While there are concerns, there are also major advantages of running your small business at home. You see, you don’t have to pay for building rent since business spaces can be very costly. Having a business from home also makes obtainable an exceptional Federal income tax deduction for home business use.
Other business deductibles also include supplies, meals associated with the business, mileage for vehicles for business use, and other deductions.
Also, it cannot be reiterated enough that working from home allows the flexibility of having time for yourself, time for your family, and the time to actually perform heavy business management. You can enlist the assistance of other family members or friends to help with the business. If you have kids, they can gain positive learning experiences by contributing to the operations of the business.